According to an article published yesterday,
TableRock Media, a new direct-to-consumer video company from Canada, plans on launching a new guitar show next year starring Alex Lifeson:
Out of Canada, TableRock was created by former GlassBox TV founders Jeffrey Elliot and Joseph Arcuri, the latter of whom is also a former president of AOL Canada. Former Discovery Channel Canada president and HDTV founder Ken Murphy heads the new company's board, and with the team in place TableRock is now planning super-niche OTT channels.
"We saw that there is an opportunity in delivering niche content over OTT," Elliot says. "At the start of pay TV people said it was absurd to have a one-genre channel, but they worked, and in 2015 people are willing to pay for well-produced, curated, niche content delivered on-demand."
TableRock's first offerings, launching early next year, will focus on specific interest areas including aviation, guitars and motorcycles. "Each of these are multi-billion dollar industries and cover subjects that go under the radar in terms of conventional TV. They are too niche in the old way of doing TV, but work in OTT."
The company plans to make about 80% of its content, with a guitar show with Rush's Alex Lifeson...
- Thanks to John at Cygnus-X1.net for the headsup!
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