The writer of the geek-fest Fanboys, Ernest Cline is a hard core Rush fan, and among the tons of 80's references throughout the book, RUSH serves as a major plot device and is a guaranteed, well, rush, for any Rush fan.
In addition, to commemorate the release of the paperback, Ernest Cline is giving away a Delorean!
"[Cline] has hidden an “Easter egg” in the text of both the hardcover and paperback editions of Ready Player One. If readers can find this hidden clue, it will lead them to the first of three increasingly difficult video game challenges. The first person to complete all three of these challenges will win the grand prize, a 1981 DeLorean automobile, complete with a Flux Capacitor! Ernest Cline will be driving this DeLorean Time Machine across the country on his book tour this June, so contestants will have a chance to see the grand prize in person at each of his book signings." - For details visit Ernest Cline's blog.